About us
ABOUT US
Where the good of Maxi Fruits comes from
Maxi Frutta was founded in 1973 by the founder’s intuition, who saw in the fruit and vegetable sector an opportunity to bring fresh, high-quality produce to Italian consumers. Today, the company is run with the same passion by the second and third family generations, who continue to focus on:
innovation
reliability
sustainability
excellence
1973
the company is born
The company, thanks to FRANCO D’ETTORRE, takes shape and is positioned with a stall at the market in fondi (LT), taking its first steps on the national market.
1990
THE LAUNCH OF THE BRAND
The brand is officially formed into an LLC, consolidating its market presence, grinding out experience and industry know-how.
2014
GENERAL MARKET OF ROME
The company enters the Rome General Market, expanding its distribution network, with increasingly ambitious goals.
Today
POINT OF REFERENCE
FRANCO D’ETTORRE’s legacy is being picked up by the second and third family generations, expanding into new markets and business goals.
MAXI FRUIT
Mission & Vision
Our mission is to provide our customers with a product of true taste. We envision the future with the goal of growing with respect for sustainability and the environment, keeping our customers’ trust and satisfaction at the center.
high quality fruit
carefully selected
